10 Tips to Maximize Your Website Conversion Rate

Here are 10 things you can check off when grading your website's ability to convert visitors into customers:

1. Easy to use. Make your website easy to navigate; too many options just confuse and distract visitors. I recommend no more than six primary buttons (e.g., Home, Products, Services, About Us, Contact Us). Avoid clutter! Too much information just makes it hard for your visitors to find what's important. Be succinct and to the point. You can put other content and detailed information behind a click-for-more-details link or as a drop-down menu under a primary link. For example, put resources, FAQ's, articles, media, etc. as a drop-down item under About Us. Make it easy for visitors to find your products and services. Put links to more information below summary paragraphs.