10 Tips to Maximize Your Website Conversion Rate

10. Add reviews and testimonials. Feature your best customer reviews and testimonials in marketing campaigns. Video testimonials, if you have them, are particularly effective. If your Yelp reviews are good, add a few of them to your site along with a Yelp logo with a link to your Yelp page.

Jared Gerber is the owner of IMAGINE IT Web Design & SEO. Jared can be reached at jared.gerber@imagineit.com.