10 Tips to Maximize Multichannel Sales
By
Joe Keenan
and Catalog Success
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5. Add more content to your Web site.
6. Matchback quarterly or by season. “Daily or weekly matchbacks is probably overkill for most,” Lett conceded.
7. Time e-mail blasts to hit a week after catalogs are in-home.
8. Try more channel-specific messaging.
9. Mail your Web-only buyers. “The catalog is the biggest driver of traffic to the Web,” Lett stated. “I’d be very careful about making assumptions about Web-only buyers in terms of whether they should be mailed before testing,” he added.
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.
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