10 Tips to Maximize Multichannel Sales
By
Joe Keenan
and Catalog Success
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3. Test an order minimum threshold against no minimum. “This might seem a little scary,” he warned, “but it’s worth a test.”
4. Use an e-mail append program every six months. “We’re seeing consistent results where appending e-mail addresses back to the housefile produces hit rates in the 15 percent to 20 percent range,” Lett said of e-mail append tests he’s run.
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.
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