10 Tips to Maximize Multichannel Sales

3. Test an order minimum threshold against no minimum. “This might seem a little scary,” he warned, “but it’s worth a test.”

4. Use an e-mail append program every six months. “We’re seeing consistent results where appending e-mail addresses back to the housefile produces hit rates in the 15 percent to 20 percent range,” Lett said of e-mail append tests he’s run.