10 Tips to Maximize Multichannel Sales
By
Joe Keenan
and Catalog Success
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2. Test “flat” shipping as a promotion to drive traffic to the Web. Instead of offering promotions such as free shipping, which can eat away at profit margins, or free shipping when a customer reaches a certain threshold value for purchase, where customers frequently reach that number and then stop shopping, set a flat rate for shipping, Lett advised.
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.
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