10 Tips to Maximize Multichannel Sales

(This is the first part of our two-part coverage of this webinar that was sponsored by Sigma Micro. Next week, we’ll recap the presentation of Rob O’Connor, vice president of the Creative Irish Gifts catalog.)

1. Segment your one-time only Web buyers separately to track results. These people tend to be item buyers rather than shoppers, Lett said. Determine through testing if you need to mail them a catalog.