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Joe Keenan
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9. Make time for your affiliates. Dedicate part of the day for calls with your affiliates, McMahon said. Prepare for these calls by reviewing their sites, including where your merchants' ads are being placed and that your merchants' logos and copy are up-to-date. And it can't hurt to negotiate (i.e., schmooze) with your affiliates to get better placement for your merchants' ads, McMahon added.
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- Places:
- Philadelphia
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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