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Joe Keenan
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6. Implement time-saving resources. Keep notes of ongoing successes and conversations to help you manage affiliate relationships more efficiently. And take advantage of in-house resources at your disposal. For example, Under Armour has started using customer service reps (CSRs) in its call center to look for possible affiliate sites in the time when they're not on the phone, Ely said. It's a career growth opportunity for the CSRs and Under Armour benefits from a bolstered affiliate network.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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