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Joe Keenan
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5. Keep yourself organized. Create and prioritize an ongoing task list, McMahon said. This should include a calendar of promotions and deadlines for your merchants. Other organization tips from McMahon included maintaining tracking documents for creative requests (e.g., banner ads) and link testing, as well as a checklist to ensure all banners and text are loaded in relevant affiliate networks for each campaign. Build out your calendar for three months to six months to be aware of the promotions your merchant is planning, Ely said.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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