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Joe Keenan
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2. Review your stats. Salvino does this twice a day (once in the morning, once in the afternoon), checking the clickthrough and conversion rates for her affiliate sites. I know what my average daily revenue [from affiliates] is, so if revenue is down for the day I can begin to check in with affiliates to see if there are any problems. And if revenue is trending upward for the day, you want to check in with your affiliates to make sure what they're doing is acceptable for the brand, said Ely.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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