10 Tips to Make ’Em Love You in the New Year

6. Fix (really) the top 10 issues bugging customers. We have created a kind of hysterical customer feedback muscle in the marketplace by over-surveying customers and asking (ever so thoughtfully), “How can we improve?” Customers have told us what to do and we haven’t moved on the information. You can probably recite the biggest issues right now. Now do something about them. Customers read the lack of action as lack of caring and certainly lack of respect.