10 Tips to Make ’Em Love You in the New Year

3. Give customers a choice. Don’t bind customers into the fake choice of “opting out” of something. Let them know up front that they can decide to get e-mails, offers, etc. from you. Give them the choice.

4. De-silo your Web site. Web sites often are the cobbled together parts created separately by each company division. Collectively figure out what the message is, what the vitals are that you need from customers, and how you will serve them via your site. Then work to deliver an on-purpose brand experience.