10 Tips to Improve Your Customer Service

8. Underpromise and overdeliver. Set consumer expectations for your business, then exceed them. Hyken provided a very appropriate example at the Disney-owned resort hosting the conference: Disney posts wait times for visitors in line for its amusement rides. Those times are routinely 10 minutes to 15 minutes higher than the actual wait, leaving consumers excited when they reach the front of the line — even if they've been waiting for a half-hour.