10 Terrific Uses of E-mail

7. Reactivate previous customers. You probably won’t have e-mail addresses for many of your inactive customers. Several services can provide e-mail addresses based on your customers’ names and mailing addresses.

Once you have those e-mail addresses, try targeting special offers to inactive customers. Alternatively, the e-mail campaign can be a survey to determine why those customers no longer shop with you. Then test different approaches to reactivate them based on the survey’s results.