10 Terrific Uses of E-mail

At minimum, a thank-you note from the catalog president for an order is a valuable tool toward maintaining customer loyalty.

6. Conduct customer surveys. Send e-mails to recent customers to discover what they thought of their shopping experiences. Were phone operators courteous? Did the merchandise meet the customer’s expectations? Was the order delivered on time? Asking customers about their experiences helps them think of you as customer-oriented. It’s also a chance to identify issues with your merchandise or fulfillment that can be fixed before they become major challenges.