10 Terrific Uses of E-mail

5. Stay in touch with customers between catalog mailings. One of the challenges all marketers face is maintaining brand awareness and customer loyalty. E-mail can help.

Using e-mail, you can communicate frequently with customers. Messages can be informative, as well as sales-oriented. For some product categories, an e-mail containing helpful hints could be used. For instance, a gardening catalog could send e-mails with tips on combating garden bugs. A kitchen products catalog could e-mail recipes.