10 Terrific Uses of E-mail

problem;

*leftover merchandise from last season for which there’s not enough inventory to warrant putting back in the catalog; and

*poor-selling items that require discounting to sell. You’ll realize a higher recovery of cost by selling through an e-mail campaign than by selling to a liquidator.

4. Use e-mail to support the catalog mailing. The most common use is to follow up a catalog mailing with an e-mail message within a couple of days. (This is used mostly with housefile mailings.) Mailers have seen a significant increase in response rates when both e-mail and printed catalogs are used, compared to mailing a print catalog by itself.