10 Terrific Uses of E-mail

10. E-mail also is an ideal vehicle for offering gift certificates.

Consider your e-commerce channels, including e-mail, as part of your overall marketing mix—and watch your results improve.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (317) 844-8228 or by e-mail at slett@lettdirect.com. Bob Josephson is an account executive for Abacus Direct Corp. He can be reached at (303) 410-5173 or by e-mail at bob.josephson@abacus direct.com.