10 Terrific Uses of E-mail

Although it’s still new territory for most catalogers, e-mail marketing can work extremely well in conjunction with catalog mailing programs. This month we offer 10 tips to make the most effective use of your e-mail marketing campaigns.

1. Get registrations and opt-ins. Successful e-mail marketers concentrate on prompting prospects and customers to register their e-mail addresses for future mailings. (A common technique is to get registrations through a sweepstakes or online contest.)