10 Tactics for Online Testing

Finally, focus on creative — that is, how your site looks and works. Does your homepage highlight the breadth of your merchandise? Are your product detail pages clear, with relevant information above the fold (i.e., visible without scrolling)? Is your checkout process smooth, fast and intuitive?

2. Test shouts, not whispers. Testing takes effort, attention and sometimes money. Don’t test tiny tweaks. Favor bold tests that have the potential to change your business. Tip: A sure sign of a bold test is that it may make some people inside your company slightly uncomfortable.