10 Tactics for Online Testing

If you’ve not yet tested paid search, paid inclusion, local search, affiliate marketing, eBay, Amazon and other online marketing programs, do so. Such “list” tests can give you the greatest chance of bumping sales.

After list, focus on your offer. Is your site presenting the right merchandise at the right prices? Would your conversion lift from a free shipping offer offset the cost? Tip: When setting a minimum order size for an offer, place it above your average order size.