10 Tactics for Online Testing

- list — who, and how many people receive the offer;

- offer — what merchandise you offer, at what price, and with what service; and

- creative — how is the merchandise presented, described and displayed.

If your goal is to double online sales, your best bet is to double qualified traffic to your site. This generally is easier than doubling average order value or doubling site conversion (worthy goals, too, but harder to achieve).