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Early examples of automated test robots include Google’s “automatically optimize ad serving for my ads” adwords option (www.adwords.google.com), and Offermatica’s “mbox” platform (www.offermatica.com).
Conclusion
Claude Hopkins’ praise for testing rings as true today as when written 82 years ago. May your online tests surprise you, bringing you fresh insights to grow your business.
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Alan Rimm-kaufman
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