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Then — and here’s the trick — mail the remaining 90 percent of your file using the winning subject line from the initial blast.
This allows you to reap the benefits of sending the better e-mail immediately, not later in a future campaign.
10. Automate testing. In the offline world, a test is a discrete marketing effort that takes careful planning and execution. Indeed, testing is anything but automatic.
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Alan Rimm-kaufman
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