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Should the difficulty of hitting homeruns stop you from stepping up to the plate? Not at all. While testing wins may be scarce, the big wins that can follow more efficient marketing are well worth the effort.
Online Testing
Compared to offline testing, online testing can be so cheap and fast that it becomes a difference in kind, not just degree. The following tips exploit this difference in cost and speed.
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- The Rimm-Kaufman Group
Alan Rimm-kaufman
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