10 Tactics for Online Testing

Some marketers embed meaning in the various digits of the code, where a code such as 0510E02 could mean the second (02) e-mail test (E) sent in October 2005 (0510). Other marketers use sequential numbers for their cells, and log each code’s meaning in a spreadsheet or database.

In either case, your team must maintain scrupulous electronic records, matching keycodes to their corresponding cells and campaigns, with accompanying information regarding the creative and offer. Many a test has been lost to keycode mismanagement.