10 Tactics for Online Testing

Testing online usually is cheaper and faster than a traditional in-the-mail test. As such, there’s less need to cram everything into one massive test. Start with a series of simple, one-factor tests. You’ll quickly learn what matters.

Tip for more advanced marketing teams: Look into multivariant testing (MVT), which entails scientific testing design of experiments. MVT offers marketers the chance to vary many factors at once in a statistically valid way. MVT design and analysis require more skill. A little training for your team from a seminar or statistical consultant goes a long way.