Strategy: Exit the Stage Right

Do your homework, and know where you stand in terms of leverage before you negotiate price. Regardless of your lack of profits in the past, a strategic buyer who can leverage your business to its benefit might be willing to pay top dollar.

Find Someone to Represent You

Unless your business fetches at least $5 million, it’ll be difficult to find an investment banker specializing in the sale of catalog businesses to represent you. This will limit your alternatives. You’ll need to rely on catalog consultants who often are aware of businesses for sale and/or entrepreneurs looking to purchase another com-pany.