Strategy: Exit the Stage Right

If yours is a small catalog business with limited or no profits to report, finding a strategic buyer is the way to go. You’ll waste your time looking for a financial buyer.

Be Realistic About Prices

Determining a sale price for the company is extremely difficult for most business owners. They tend to think the business is worth more than it truly is. Partly this is due to emotional variables, and partly it’s because the owner may have lived pretty well off the business during the years. Therefore, when an owner calculates the company’s true value, he or she realizes what the business means (this gets to the question, “Why sell?”).