Strategy: Exit the Stage Right

Should You Find an Angel Investor?

Owners of smaller catalog companies say they prefer to find an “angel investor” as opposed to selling. That’s easier said than done. It’s difficult to find an outside financial investor who’s willing to invest in your company. Angel investors generally are family members and/or friends who like and trust you. People outside your core group of family and friends might be willing to invest, providing they have either a vested interest in your company or a passion for your mission. If you find an angel investor, you’ll have to give up a considerable amount of equity in exchange. Is this something you’re willing to do?