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6. Upsell or cross-sell the items from your call center. This can increase your average order value and shed inventory from your warehouse, says Mollo. But it’s a strategy that may not work for some items. After all, there’s a reason those products didn’t sell or were returned.
John Laures, cross-sell manager at PHE, a North Carolina-based cataloger of adult products and a company with a strong upselling program, says there must be a good reason to have call center reps sell products. “And the reason should be something other than the products didn’t sell from the catalog,” says Laures. You don’t want to “dump” products on your call center agents and force them to hawk the failed goods to valued customers.
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- Companies:
- GJM Associates Inc.
Reported Donna Loyle
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