It’s Outta Here

5. If you have brick-and-mortar outlets, send the goods to the stores, a tactic used by catalogers such as J. Crew and L.L. Bean. One benefit is that the branded items remain within your company’s control, that is, they won’t show up on a Marshall’s or other discount merchant’s racks brandishing your brand name. One drawback, however, is the overhead expense to the stores including the “prep” and freight to ship the goods to your outlet.