It’s Outta Here

That said, a cross-sell strategy may work when, for example, a customer already is buying one of your overstocked items; he or she might welcome an offer to buy another at half price. Your agent could prompt the sale by suggesting that the second item be used as a gift.

“You have to frequently change the items offered,” Mollo suggests. “And to get the maximum benefit, someone in your company should be assigned to manage this program.”