10 Survival Tips From NEMOA

7. Data is your friend. With so much data available today, Ervin suggested that marketers obtain only the data they’ll act on, and not “just because it’s interesting.”

8. Buy the right software at the right time. Ervin noted that web years are “like dog years, and you don’t want to fall behind.” On the other hand, she added that you don’t want to spend big bucks on programs you won’t be able to fully integrate.