10 Survival Tips From NEMOA

6. Calculate the return on investment of every product. Cuddledown has educated its merchants to look at ROI. “We track ROI by every single product for each of our books,” Bradley noted. “We went a little further and deal with terms — define the terms and label every product ‘great,’ ‘good,’ ‘close’ and ‘bad.’ Speak that same language with your merchants; ROI is a great discipline for everybody to have.”