10 Survival Tips From NEMOA

Below are 10 tips from the session that can be easily implemented by readers.

1. Define your brand. What do you have that no one else has? “There has to be a reason you do what you do,” Ervin said. “If you can’t define that and know what it is, I guarantee you your customer doesn’t know what it is either.” She suggested asking the following: Are you the biggest? The best? The most responsive? “My dad founded Lehman’s in 1955 based on private-label branded items,” she said, “and yes, there is a ‘Lehman,’” which the company makes very clear to customers.