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If you don’t use a splash page, include your catalog cover on your home page or use teaser copy to guide customers to the catalog-request page, another place in which a picture of your big book’s cover should be shown.
6. Create an electronic order. Opt-in e-mail marketing can be an effective contact strategy to augment sales from your big book. You don’t need to wait until the big book is mailed to send the e-mail campaign. One successful e-mail strategy combines promoting the arrival of the big book with an announcement of a new product or service. In the e-mail’s HTML versions, include a picture of the book’s cover as another visual reference to the catalog promotion.
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- Companies:
- J. Schmid & Assoc.
Gina Valentino
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