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4. Use the spine. B-to-b big books usually are placed with other reference catalogs on a customer’s shelf. Have your staff design the spine so that it’s consistent with your company’s brand image. Because it should be distinctive, use a boldface type and vibrant colors. Keep the wording succinct and consistent with your branding message.
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- Companies:
- J. Schmid & Assoc.
Gina Valentino
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