Sales Topper or Door Stopper

A big book with a long shelf life has an order-response curve, too. To help determine what it is, review your customer segments to see which customers are buying and how frequently they’re purchasing. A merchandise-category review will indicate the seasonality of merchandise, subsequent purchase requirements and product preferences. And understanding who is buying is as important as when they’re buying. Once identified, you’ll see the lulls in the order-response curve and be able to verify strong performance in certain customer segments and merchandise categories.