10 Statements a Catalog President May Not Want to Hear

Mr. Catalog President, you have just as much (or more) to gain from renting your housefile to a competitor, since it can get these same names through one of the co-ops regardless.

5. A successful catalog depends on three things: merchandise, merchandise and merchandise. Fresh, new merchandise is the key to growth. Keep in mind the one-third rule: one-third of the products are winners, one-third are so-so and one-third aren’t cutting the mustard.