10 Statements a Catalog President May Not Want to Hear

3. Joining the cooperative databases is critical to your growth. Consider the impact on your housefile of cooperative databases such as Abacus, I-Behavior, NextAction and others. There’s a strong probability that a high percentage of your customers already are on one or more of these co-ops. In fact, Abacus says it has more than 95 percent of all catalog buyers on its database.