10 Statements a Catalog President May Not Want to Hear

Catalogs that don’t rent their housefiles, in more cases than not, are hurting only themselves. They’re not protecting their customers from mailbox clutter. Rather, they’re missing out on extra income.

Mr. Catalog President, your customers enjoy receiving catalogs. They’re mail-order buyers, and many are active buyers. You can generate extra bottom-line income from the rental of these non-unique buyer names.