10 Statements a Catalog President May Not Want to Hear

How much longer? My rule of thumb: Look for a one-year payback on any investment you make in acquiring a new buyer. This can vary by company depending on margins, tolerance for risk, growth rate expectancy, etc.

Mr. Catalog President, it’s not possible to grow your catalog business by limiting prospecting to only those lists that generate a positive contribution to profit and overhead. It costs money to prospect and to grow a catalog business.