10 Statements a Catalog President May Not Want to Hear

Unless you do a matchback, you have no way of knowing how much of the demand that’s going to the Web should be credited back to your housefile (and prospect) mailings. In a recent matchback for one of our clients, about 70 percent of demand going to the Internet was the result of a housefile mailing. Mr. Catalog President, if you’re wondering what’s missing, it’s the Web!