10 Statements a Catalog President May Not Want to Hear

Mr. Catalog President, be realistic about growth expectations — base it on what you can afford. You may not have the funding to grow as fast as you’d like. What’s more, there might be a disconnect between your plan for growth and your cash flow.

7. Matchbacks are crucial. Every week when you look at the source code report, do you get the feeling that your traceable catalog demand is declining? For example, the housefile that once did $2.25 per book now is doing just $1.70 per catalog.