10 Statements a Catalog President May Not Want to Hear

Mr. Catalog President, your merchandise may not be fresh and exciting. You may be picking too many past items. At a minimum, replace the products that are real losers.

6. Growing a catalog business takes adequate funding. The cash flow of your business is determined, to a large degree, by the rate of growth. Postage is paid up-front, inventory is purchased, etc. Serious money is required. However, trying to grow too fast can lead to financial ruin.