10 Retail Sales Bad Habits to Break (And How)

7. Failing to connect

Problem: When sales representatives don't learn anything about their customers, it's very difficult to inform them of how products and services can truly enhance their lives.

Solution: Take time to learn about customer needs and link those needs to the right product or service solution. There's no need for a "hard close" if a customer trusts you. Connect and they'll take your recommendations.