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Kevin Quinn
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5. Create a targeted experience. Consistently monitor which customers are loyal, which customers are likely to leave, when they're likely to leave, and what factors influence their decisions to stay or go. All this information helps devise better strategies to retain them.
6. Improve customer service. Personalizing and providing quality customer communications will always remain extremely important. By having easy-to-access information for customers, such as recent purchases and location of purchases, retailers will be able to provide better and more informed customer service.
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Kevin Quinn
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