By
Kevin Quinn
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1. Demand retail intelligence. Tracking trends, maintaining metrics and enabling other users to quickly access data can help employees easily identify buying trends and predict consumer behavior.
2. Rethink merchandising. Retailers stand to enhance how products reach their customers. With past buying data and behavior available to them, retailers can break down their customers into segments and prioritize them. Merchandise can then be selected specifically by store and placed in the right assortment and displayed in the most effective layout.
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Kevin Quinn
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