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2. What features does your live chat offering have that others don’t? Many live chat offerings have similar functionality, so be wary of responses that claim technical superiority. Search for those that will help you harvest value.
3. How much control will we have over the live chat solution and how do changes get made? Responding to market dynamics, competitive attacks or internal strategic shifts requires that you be the master of your domain. Depending on your provider to make changes for you will reduce flexibility while increasing vulnerability.
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Steve Castro-miller
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